What does it mean to ‘fear the name of the Lord’? In the NIV translation of the bible, the word ‘fear’ is replaced with ‘reverence’. It means standing in awe and worship – in reverence – of the name of the true and only God. Here in Malachi, we are promised that those who fear his holy name will be treasured and loved by him. The Lord hears and will remember those who esteem his great name. How awesome is our God!